NOWUSEIT

RT @cshirky: Philip Howard asks "Who’s next? Digital media and the inevitable surprise of political unrest" http://bit.ly/edTu6a

social media has quickly become a must-have component in healthcare communications and marketing. But there is still a lot of confusion out there about what works and what doesn't, not to mention ongoing trepidation over legal issues in the absence of FDA guidelines.

Case studies on collaborative innovation

Knowledge workers’ information needs vary. The key to better productivity is applying technology more precisely.

we are at the beginning of a second wave of development and acceleration

Chances are that you are already creating these touchpoints. You are creating a customer experience. But what turns this collection of touchpoints into a superlative customer experience? The key is coordinating and integrating the touchpoints so that they seamlessly meld together. There are two ways this needs to happen — longitudinally throughout the customer journey, and with each touchpoint type supporting the others for each stage of the journey.

Another potential pitfall is falling prey to PCS (pretty, cool, shiny) syndrome where the organization urgently deploys the hottest new technology without the slightest credence to objectives, processes or measurement – the key elements required to understanding if something is functioning properly.

INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment. The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.

Social banks. Despite what marketers tell you, banks do not exist to maximize profits. They exist to maximize the safety of deposits. We've been taken for a very expensive ride. Next-generation banks will be structured as social enterprises — because the incentives to safeguard deposits and reinvest profits for the common good perfectly converge to a dominant strategy for long-run value creation.

The last decade expanded what we could do online, but the Web's basic programming couldn't keep up. That threatened to fracture the world's greatest innovation engine—until a small group of Web rivals joined forces to save it.

when you design a social experience, all you can really do is provide a framework. You can set the basic rules and capabilities, but the participants will finish the design for you.